Tourism

Türkiye remains one of the world’s most dynamic tourism destinations, ranking among the top 5 countries in international arrivals. With its unique combination of rich cultural heritage, diverse landscapes, advanced hospitality infrastructure, and strong price-to-value ratio, Türkiye continues to attract millions of visitors each year.

Strategic Investments The Ministry of Culture and Tourism supports the sector through destination branding, sustainable tourism initiatives, and public-private partnerships. Recent investments focus on improving regional airports, upgrading archaeological sites, restoring historical districts, and expanding digital infrastructure for tourism businesses.

Cultural & Heritage Tourism Türkiye is home to 21 UNESCO World Heritage Sites, including the ancient cities of Ephesus and Troy, the rock formations of Cappadocia, and the historic centers of Istanbul, Safranbolu, and Diyarbakır. The country continues to invest in the preservation and promotion of these sites, making cultural tourism a pillar of its national strategy.

Health & Wellness Tourism Türkiye has become a leading destination for medical and wellness tourism, offering competitive pricing and internationally accredited hospitals in areas such as dentistry, cosmetic surgery, fertility treatments, and thermal spa therapies. Istanbul, Antalya, and Ankara are among the most popular hubs for health travelers.

Eco & Rural Tourism In line with global trends, Türkiye is investing in eco-tourism, rural stays, and slow travel experiences, particularly in regions like the Black Sea coast, Aegean villages, and Southeastern Anatolia. Sustainable tourism routes and nature-based tourism models are being developed to diversify offerings beyond mass tourism.

Digital Transformation & Smart Tourism

The integration of smart tourism technologies, such as digital guide apps, e-ticketing for museums and attractions, and AI-driven promotion campaigns, enhances the visitor experience and supports data-driven tourism management.

With a government-backed vision to attract 90 million visitors and generate $100 billion in tourism revenue by 2028, Türkiye offers vast opportunities for investment in hospitality, travel tech, sustainable tourism projects, and destination development.