Retail

Türkiye’s retail sector remains one of the most dynamic and fast-growing in the region, driven by a young population, rising urbanization, and evolving consumer behavior. The market offers a balanced mix of modern retail formats and traditional outlets, creating strong opportunities for both global and local brands.

Expanding Consumer Market With a population of over 85 million, nearly half under the age of 35, Türkiye offers a robust consumer base. Increased purchasing power, digital adoption, and lifestyle changes are fueling demand for diverse product categories including fashion, electronics, home goods, and health & beauty.

Modern Retail Formats Shopping malls, organized chains, and branded franchise stores have expanded across the country. Major cities such as Istanbul, Ankara, and Izmir host high-end retail centers, while secondary cities are witnessing strong mall and retail park growth. Global brands continue to enter the market through joint ventures, master franchising, or direct investment.

E-commerce Growth Türkiye’s e-commerce sector grew by over 100% between 2019 and 2024, driven by mobile penetration, secure payment systems, and fast delivery infrastructure. Online retail now accounts for a significant share of total retail sales, particularly in fashion, electronics, and personal care. Marketplaces like Trendyol, Hepsiburada, and Amazon Türkiye dominate the online space, offering opportunities for partnerships and cross-border selling.

Omnichannel Transformation Retailers are rapidly adopting omnichannel strategies, blending physical and digital touchpoints. Investments in last-mile logistics, mobile commerce, click-and-collect models, and digital marketing are helping brands meet the expectations of the modern Turkish consumer.

Opportunities for Investment Key areas of growth include retail technology (retailtech), supply chain innovation, franchise development, sustainable retail concepts, and direct-to-consumer (D2C) models. Türkiye also serves as a strategic hub for brands looking to expand into Eastern Europe, the Middle East, and Central Asia.